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By cgm, on July 28th, 2010
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!  Search Engine Optimization, or SEO can be extremely complicated, and difficult to master. There are a number of factors that determine where your site falls in search results, and getting all of those factors to line up can be challenging. There are some common mistakes that a lot of people make when starting out with SEO that you should avoid at all cost.
A lot of people fill their content with strong keywords, but neglect to do the same for the title to their article. Your title should reflect the content in the article, and contain as many keywords as possible that are directly related to the content.
Don’t use keywords in excess. Each of your articles should feel unique, and natural, while still managing to incorporate as many keywords as possible. If you try to cram as many keywords as possible into an article, search engines may actually lower your page’s search placement. Search engines consider this practice to be a sign that a site may be trying to spam search engines, and as a result, this practice can have a negative impact on your search placement.
A picture is worth a thousand words, but search engines can’t read pictures. If all of the text on your site is in image form, search engines can’t access it properly. Sure, you can generate some image search traffic by naming the images correctly, and using alt tags to describe them, but that’s just not the same as getting the full benefit of all of your text being indexed by the search engine.
Don’t stop updating your site. If you begin to slack off when it comes to maintenance, your search rank will begin to decline. Keep adding content as often as possible, and make sure to do periodic keyword research to see if there are any new terms you should be trying to capitalize on.
SEO can be tricky, but if you avoid some of the more common mistakes, you’ll be off to a good start. Keep your site up to date, and make sure your titles reflect your content and your keywords. Keep your site up to date, and stay on top of your keyword research, and you will be on your way to SEO success.
By cgm, on July 28th, 2010
 A lot of internet marketers want to create an information product, but they just don’t know how to get started with it. Before you ever start writing your information product, there are some things you should keep in mind about information product and how to succeed with them.
It’s always important to identify your target audience before you set out to write an information product. Think about who you want to sell your product to, and what sort of problems and questions they might have. Think about how you can answer those questions, and what sort of expertise you have that they can benefit from. Before you can ever begin writing your information product, you need to know who you’re going to be talking to with it, and how you want to talk to them.
Once you know who your audience is, and what you want to say to them, it’s time to think about how to say it. Try to put yourself in their shoes, and think about what questions they might ask about the topic you intend to cover. Try to imagine that you are going through the same problem as the reader, and think about what information they have about their problem and what information they need.
Once you are clear on your audience, and their needs, and you know what you want to say, and how you want to say it, it’s time to pick a format for your product. Do you want to present your information as a step-by-step guide? Or maybe a “How To Survive” guide? Or perhaps just a straight forward informational ebook? The type of product you should create is really going to vary based on your audience, and the topic you’ve chosen.The type of product you create is also going to rely in part on your writing style. Just remember to organize the information in an easy to consume way, and whatever format you choose will work well.
Once you’ve taken all of the things in this article into consideration, the rest will be a piece of cake. Once you have a clear idea of who your audience is, what information they need, and how to give it to them, you shouldn’t have any problem actually writing your information product.
By cgm, on July 27th, 2010
 Email marketing is an essential part of internet marketing. In order to succeed with email marketing, the first thing you’re going to need is a strong list of subscribers that receive your emails. There are some important things to keep in mind when building your list.
The most important thing to remember is that size doesn’t matter. What matters is the quality of your list. 5,000 subscribers that never open a single email you send are worth far less than 500 subscribers that open half of the emails you send. As you build your list, it’s important to stick with methods that will yield high quality subscribers, rather than a high quantity of subscribers.
The best method for building your list is also the simplest. Set up an opt in page for your list that collects the user’s name and email address. The opt in page should offer the visitor something to entice them into signing up. Consider giving them a coupon, or a free ebook for signing up. That way, they’ll have more incentive to sign up for your list, and they’ll be walking into it with a positive first experience. A good squeeze page should show all of the sign up information before the fold. The fold is the point on a website at which a reader has to scroll down to see the rest of the page. If your sign up form, or some part of it appears below the fold, your users will be far less likely to sign up for your list.
Never pay for leads when building up your list. You want to make sure your emails are reaching users that are interested in your products or services, and by purchasing leads, you can’t control what sort of subscribers you’re getting. For all you know, each lead you purchased could fall into a demographic that isn’t interested in your products or services, and if that’s the case, they’ll mark your emails as spam. If enough people flag you as spam, email providers like Google, or Yahoo will begin automatically sending your emails straight to the spam folder. In the end, buying leads can do you more harm than good, so avoid it like the plague.
By using the right methods, you can build up a list of high quality subscribers in a fairly short time. A good squeeze page is a great way to get people to sign up for your list. Just remember, whatever method you choose, avoid buying leads at all costs.
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Search Engine Optimization, or SEO can be extremely complicated, and difficult to master. There are a number of factors that determine where your site falls in search results, and getting all of those factors to line up can be challenging. There are some common mistakes that a lot of people make when starting out with SEO that you should avoid at all cost.
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