Getting traffic and increasing your search rank both come down to the same thing: getting more inbound links. Obviously inbound links increase your referral traffic, but they also have a positive impact on your SEO. When search engines find a great amount of links to your site, your search rankings improve, on the assumption that your content must be good if other sites link to it. That’s why creating great content is key to having a successful website.
While content is always king, it’s important to create content that will draw traffic most relevant to your niche. Start by determining which keywords to focus on based on your target audience and their search habits. Keyword tools like the Google Keyword Tool can help you narrow down which specific keywords you want to focus on. Once you’ve determined the best possible keywords to focus on, try to come up with relevant and useful information for your customers and readers.
Of course to start getting your links out there you have to submit them to social bookmarking and media sites to start generating some interest. Join communities like Digg and StumbleUpon and submit links that fall in line with other popular articles on those sites. Even moderate success on these sites can help your sites search ranking for your targeted keywords.
Video marketing is another great way to draw traffic to your website. Create a video demonstrating your product or service and publish it on YouTube. Add links in your descriptions to bring viewers to your website. Another benefit of using services like YouTube is that you are not only building awareness of your website, blog or business, but you’re connecting with your audience in a direct way.
Press releases sometimes get overlooked in favor or newer marketing methods, but sending out pressers that allow for linking can help increase your SEO. They also provide great control of your anchor text attached to your links, which again is SEO gold.
Another way to increase your search ranking is by giving your images descriptive names. Google image search lets users find images based on specific search terms, and unlike Google web search, it’s far less competitive.
These methods can work together to increase your overall link popularity and increase your traffic.
